The LEGO Company History

When Ole Kirk Christiansen founded his workshop in Billund, Denmark in 1932 He produced wooden furniture and toys. The business was not very successful and he struggled to make ends meet in the first 30 years. In 1934, he started to focus on toys, and changed the company’s name to LEGO. It’s an abbreviation for “leg godt” which is the Danish word that means “play well”.

In the 1960s, the company began to expand to other Nordic countries. The company also developed smaller bricks that were perfect for hands with small hands, and named it DUPLO in honor of the Latin word duplex (two-fold). This allowed children to create more precise models.

In the 1970s, Lego began to introduce new features to make their products stand apart from the competition. For instance, they introduced an array of faces to their minifigures. This made the minifigures appear more real-looking and allowed them to show different expressions and emotions. The Lego Group also added wheels to its bricks, which opened the possibility of building vehicles and other machines that moved.

The company’s next big step was when it launched dedicated themes — systems within systems that allowed customers to build a particular world or situation. The company was able to boost its brand’s visibility and reach younger audiences. In addition the company expanded its production, opening factories in South Korea, Malaysia, and Brazil.

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